Knickers and Famous Celebrity Endorsement, Does it Really Boost Unit Sales?
With the female underwear market overflowing with an extensive range of womens underwear brands ranging from affordable and inexpensive to designer and couture designer, the battle for the most market share is becoming harder.
The female lingerie market including thongs and corsets is worth over two billion pounds within Britain. With such a big market the number of brands who are using celebrity endorsements have increased. The very latest female celebrities to put their face and bodies to underwear brands include Melanie B from pop sensations the Spice Girls, Katie Price aka Jordan and former girl band Louise Redknapp.
The Spice Girl, Mel B signed a lucrative with the well known brand Ultimo for a huge half a million pounds. The pop singer Mel B has been working out in the gym to show off her chiselled six pack in the press photos for the new range of ultimo swimwear. Mel B follows in other famous celebrity footsteps. Another famous pop singer that modeled for a womens lingerie company is the stunning Louise RedKnapp, she modeled for Triumph. The increase in lingerie sales for the womens lingerie brands using female celebs to endorse their bras and knickers have worked.
A celebrity endorsement will work well when the business teams itself up with a celeb who has the same beliefs and values and is a well suited match to the product and the womens lingerie brands target market audience. Find bras from the top online retailers online.
